Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising. Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long reads already, so we’d do something…
…well, a little different, using Artefact Cards. And Lego Batman. Enjoy:
Developed for the Wharton Future of Advertising Program’s Advertising 2020 Project 2012-2013, wfoa.wharton.upenn.edu/ad2020.
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