I was honoured to be invited to talk at IdejaX in Croatia this year. I’m just back home to lovely chunky broadband, so thought I’d upload my slides.
View more presentations from John V Willshire
It’s a completely new presentation, based on a lot of the blogs posts I’ve been writing of late, and all the thinking I’ve been capturing and remixing on Artefact Cards since Autumn last year.
I’m pleased with how it went, but realised afterwards how densely packed it is. So shall be expanding the world and the thinking over the next few months.
If you go through the slides and think ‘ahh, it’s just like this example here’, I’d love to hear about it, so use that comments box, folks.

Make Things People Want or Make People Want Things? – my slides from #IdejaX: I was honoured to be invited to ta… http://t.co/xK9fss6m
@willsh This is IT! The marketing budget has to be invested in the conceptual product development phase in the beginning. Great slides.
Make Things People Want or Make People Want Things? @willsh slides from #IdejaX : http://t.co/LjTTEQy5 < essentially good reading as always
Make Things People Want or Make People Want Things? – my slides from #IdejaX : http://t.co/Vcl7biDG
I’ve put the slides from my Croatian adventure up too – on Make Things People Want > Make People Want Things: http://t.co/Bqkw0HQm
Should companies focus on making things people want, or making people want things? @willsh discusses: http://t.co/zxpUiv8t
#reading @willsh Make Things People Want or Make People Want Things? http://t.co/9oulZGwb
make things people want http://t.co/xTCLcoUN via @willsh
[...] Make Things People Want or Make People Want Things? – my slides from #IdejaX | smithery [...]
make things people want > make people want things http://t.co/hwCZ2p1B an incredibly smart (& beautiful) deck by the lovely @willsh
This is all the stuff about marketing and digital and social that we need to know, in one place. http://t.co/OMRJJQqz @willsh
Brilliant slides by @willsh – Make Things People Want or Make People Want Things? http://t.co/yN8McUc2
Wow! This is the best slide deck I’ve seen in 3 years! I wish I knew you existed when I visited Croatia last August.
Thank you, that’s very flattering. I actually just popped over to Croatia for IdejaX – based in Sussex & London normally. Although considering moving, given how beautiful Croatia is…
“Make Things People Want or Make People Want Things?” – Love everything abou this http://t.co/flDOwPo1
This is really good. thank you @willsh RT @aaretz: “Make Things People Want or Make People Want Things?” http://t.co/2QepoFgj
Enjoying this thought piece from @willsh, on making things people want (vs. making them want) http://t.co/71Ak4ZFy
A great read from @willish. Make Things People Want or Make People Want Things? http://t.co/Lg3IA7io via @IPA_Updates
Found this great quote, in amongst @Willsh should-read presn http://t.co/v3lfidNP “Nostalgia isn’t a business model” – John Naughton
Love @willsh preso on future marketing. Not because it says much new, but because it’s says what we should all know. http://t.co/970zaWRp
This is a great presentation – Make Things People Want or Make People Want Things? : http://t.co/jh2Vcmkv (via @willsh)
Make Things People Want or Make People Want Things? http://t.co/jqQM92Lb Brilliance from @willsh. Best slide deck I have seen in ages.
“@Robertc1970: Love @willsh preso on future marketing… http://t.co/j38aN8Fl ” // Ad people, please stop what you’re doing & go watch this.
Make Things People Want or Make People Want Things? : http://t.co/clGqsW9q
Really great presentation. The coffee slides are spot on. Perfect analogy. Thank you for sharing!!!
[...] Make things people want rather than make people want your things. [...]
really great. thanks.