Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising. Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long reads already, so we’d do something…
…well, a little different, using Artefact Cards. And Lego Batman. Enjoy:
Developed for the Wharton Future of Advertising Program’s Advertising 2020 Project 2012-2013, wfoa.wharton.upenn.edu/ad2020.
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[...] good way to look at this is through the lens of Mark Earls and John Willshire’s recent contribution to The Wharton School’s Future of Advertising Project. Posing the question “What Is Advertising In 2020?”, Earls and Willshire’s advice is to [...]