Category Archives: digital

Winning things using pre-rationalisation

Posted on May 13, 2013 by john v willshire

We had a lovely Thursday night out last week.  Last year, I teamed up with Gravity Road & Atom42 to pitch to form ‘an agency that disappears in the night’ for the Huffington Post in the UK account.  Gravity Road … Continue reading →

Posted in advertising, brand, digital | Leave a comment

The Perils of Inadvertently Making a Cuturematic

Posted on April 9, 2013 by john v willshire

I’ve been reading Grant McCraken’s Culturematic this week.  I met Grant at an event last year, after Mark introduced us, and insisted that I showed Grant some Artefact Cards. “That’s a Culturematic” said Grant, holding the cards. Having not read … Continue reading →

Posted in artefactcards, digital, drawing, Making, marketing, material culture, technology, thinking | 1 Comment

White Papers & Black Mirrors

Posted on February 17, 2013 by john v willshire

I’ve been meaning to properly read the “Digital Isn’t Working (Yet)” white paper by Ian Fitzpatrick & Erik Pelletier at Almighty in Boston, and found some proper time this afternoon to do it. (I was honoured that they asked if … Continue reading →

Posted in digital, social, technology | Tagged , , , , , , | 2 Comments

Nike Fuelband, Oreo, and the distortive effects of data

Posted on February 5, 2013 by john v willshire

listen to ‘Nike Fuelband, Oreo, and the distortive effects of data’ on Audioboo

Posted in digital, marketing, media, social, technology | Tagged , , | 2 Comments

Chris Thorpe & My Family’s Axe

Posted on January 31, 2013 by john v willshire

I’m a big fan of what Chris Thorpe is doing with The Flexiscale Company; scanning real life rare steam trains and their trucks, and creating scale models of demand through Shapeways. We has the measure of hearing him talk about … Continue reading →

Posted in 3D printing, digital, economics, internet, Making, material culture, random inspiration, technology | Tagged , , , , , | Leave a comment

You can’t make a short run longer

Posted on January 27, 2013 by john v willshire

I’ve been running a bit of late.  I mean four times, really, rather than ‘a bit’. I signed up for a 10k run Toby was going to do, and then we found out Matt’s going to do it too, with … Continue reading →

Posted in digital, random inspiration | Tagged , , , , | 4 Comments

Little Notes on Little Printer

Posted on January 16, 2013 by john v willshire

I’ve been testing a use for my Little Printer from Berg; to send hand drawn notes, rather than using the text templates provided.  It’s been good this week as I’m at a workshop for a few days in London, and … Continue reading →

Posted in Artefact, digital, drawing, interconnectedness, Making, technology | 3 Comments