Recent blog posts
I’ve been using the Flow Engines principles a lot since late August, when it arose from the Culture Mapping blog project. It’s certainly the most developed, fully realised tool that came out of that burst of work. Anyway, I used it last week to write a general guide for people to run field trips. I’m […]
This is a short written version of an even shorter talk I gave at the launch of the new Creative Social book, Hacker, Teacher, Maker, Thief, for which I’ve written a chapter on Making Things People Want > Making People Want Things. You can buy it now, and you should; the other contributors are a […]
“I always said I’d decide what to do with Smithery after three years. It seemed like a simultaneously short and long period of time in which to make decisions. Long enough to not worry about it on a day-to-day basis. Short enough to realise I had to do something about it at some point…” That’s […]
Smithery is a Product and Marketing Innovation studio, established by John V Willshire in 2011.
We help companies Make Things People Want, rather than Make People Want Things.
We do this by making things quickly with our clients their teams, and customers.
Current clients include Carlsberg, Experian, Google, Gravity Road,
and the Saïd Business School at The University of Oxford.
Working with Smithery
“Working with John has been a brilliant adventure for my entire team. John is not afraid of a challenge and his creativity and passion have opened our minds up to more innovative ways of working by helping to shape our thinking, actions and behaviours. His work has helped us to create the culture of change we’ve needed to continue on our path of growth.”- Julie Doleman, Managing Director, Experian
“We love working with John, he’s an awesome source of brilliant ideas and endless energy in our creative process. Innovation as it should be.”- Thomas Moradpour, Vice President, Carlsberg Brand Global Marketing
“I’ve found that if you have half an idea that you are excited about – John probably has the other half. He has a generous imagination earthed in an intellectual rigour that makes him a rare bird. I have benefited from his eclectic frame of reference and uncanny ability to make generative connections between people, ideas, genres. Working with John feels like play – why isn’t all work like that?”- Tracey Camilleri, Saïd Business School
“Mr King, Mr Bullmore… Mr Willshire. OK, John’s not quite the Third Ronnie, but I do believe he should be here alongside these legends, exploring what brands are now versus then.”- Nick Kendall, BBH
“Thinking without doing is as pointless as doing without thinking. John is one of the best of a new breed of strategists who actually do things. I learn a lot from him every time we collaborate”- Mark Earls, HERD
“John is the single most creatively fertile person I have met in the last five years”- Adam Morgan, Eat Big Fish