What we do

  • Strategy

    Our approach to strategy takes into account the people inside and outside of your organisation, as well as the products and services you create and supply. We have developed a unique Strategy Matrix, based on the intersection of people and things, to help you quickly identify new actions and new directions for your business.

  • Prototyping

    We create the conditions in workshops and programmes for people to rapidly develop compelling new ideas around products and services, using a variety of physical and digital materials and techniques, including our own Artefact Card methodologies.

  • Design

    Be it a business, product or service design process, we work with you to help your internal teams build up and improve the resolution in their ideas, as they take them from prototype stage into becoming something valuable over the longer term for your business.

  • Culture

    We help you scale your ideas as you take them to market, by understanding the wider culture in which your organisation lives, from internal organisation relationships and work flows, to the media and communications that exist between you and your customers.


  • Tracey Camilleri February 2012

    Tracey Camilleri

    Saïd Business School

    "I’ve found that if you have half an idea that you are excited about - John probably has the other half. He has a generous imagination earthed in an intellectual rigour that makes him a rare bird. I have benefited from his eclectic frame of reference and uncanny ability to make generative connections between people, ideas, genres. Working with John feels like play - why isn't all work like that?”

  • Portrait photography of Experian staff by Daniel Lewis +44(0)7813 987475

    Julie Doleman


    "Working with Smithery has been a brilliant adventure for my entire team. They are not afraid of a challenge and their creativity and passion have opened our minds up to more innovative ways of working by helping to shape our thinking, actions and behaviours. Their work has helped us to create the culture of change we’ve needed to continue on our path of growth.”

  • Nick Kendall BBH

    Nick Kendall

    BBH, IPA

    “Mr King, Mr Bullmore… Mr Willshire. OK, John’s not quite the Third Ronnie, but I do believe he should be here alongside these legends, exploring what brands are now versus then.”

  • Mark Earls

    Mark Earls


    “Thinking without doing is as pointless as doing without thinking. John is one of the best of a new breed of strategists who actually do things.”

  • Thomas Moradpour

    Thomas Moradpour


    "We love working with Smithery; an awesome source of brilliant ideas and endless energy in our creative process.”

  • Adam Morgan

    Adam Morgan

    Eat Big Fish

    “John is the single most creatively fertile person I have met in the last five years”